demographics dem‧o‧graph‧ics [ˌdeməˈgræfɪks] noun MARKETING
1. [plural] details of the type of people that make up a particular group, in particular their age, sex, and income. This term is used especially in marketing to talk about the groups of people who buy a particular product:

• When we look at the demographics of book buyers and project forward the changes in these groups, there is room for growth.

2. [uncountable] the study of human populations and the way in which they change, used especially in marketing when thinking about which people might buy a particular product:

• Consumer targeting has been made increasingly effective by developments in demographics and statistics.

— demographically adverb :

• The United States is changing demographically.

* * *

demographics UK US /ˌdeməˈgræfɪks/ noun MARKETING, POLITICS
[plural] the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on: »

Globalisation and the changing demographics in the UK mean that most organizations need to be able to relate to different cultures.


What are the demographics of the consumers who buy this type of product?

[U] the study of people and society in a particular area or particular group, typically used in marketing to decide which products to sell there and how to advertise those products successfully: »

Companies use demographics to compile a 'customer profile' of their target audience.

Financial and business terms. 2012.

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